Why are we the cheapest?
A lighting kit at a low price, fertilizers at a high price... Growshops online is unbeatable on cheap hydroponic equipment.
But how is this possible?
Pioneer in the sector, growshops.fr reveals its secrets!
RATES THAT MAKE YOU FEEL GOOD
Seduced by the emergence of new growing techniques, customers still make price the determining factor in the purchase of their equipment.
In order to charge such prices, you have to have volume. The larger the company, the greater its negotiating power.
At the European level, growshops.fr relies on a network of nearly 200 suppliers, which gives it good leeway in negotiations!
THE REACTIVITY OF INTERNET
The low prices also come from the ultra reactivity allowed by the internet tool.
If we decide in the morning to lower the price of an article, the offer is online immediately, and we reach thousands of customers.
In a traditional store network, you have to create a catalog, print it and validate it. And when the catalog is released, it expires very quickly..."
With growshops the merchandise goes directly from the warehouse to the customer.
In a traditional network, the product goes through a central office and then is sent to the stores, which generates additional shipping costs passed on to the customer.
The supply time is also longer for traditional networks.
REDUCED COSTS COMPARED TO TRADITIONAL STORES
In a traditional network, the costs are enormous:
- Maintenance of the store
The web allows you to deal directly with the customer, avoiding the charges that are passed on to him.
THE SNOWBALL EFFECT
If the sale of equipment for indoor growing thrives online and can therefore offer better prices, it is also thanks to the snowball effect produced by the overall satisfaction of customers.
Satisfied customers strengthen the company, which can offer even better prices, which increases competitiveness etc. ....
"Our complaint rate varies between 0.5 and 0.8% of sales"